IPL 2024 Advertising Rates Options and Costs on Jio Cinema

IPL (Indian Premier League) is not just a cricket league; it’s a grand festival of cricket enthusiasts, advertisers, and brands. With IPL 2024 making its way to Jio Cinema, advertisers are presented with an unparalleled opportunity to leverage this platform for maximum exposure and engagement.

Advertising Options and Costs

Video Ads

• Cost: ₹ 0.20 Per Impression
• Description: Video Ads offer a dynamic way to engage the audience, showcasing brand creativity in a visually appealing manner.

Banner Ads

• Cost: ₹ 0.10 Per Impression
• Description: Banner Ads provide a constant presence across the platform, ensuring continuous visibility to the audience.

Connected TV Ads

• Cost: ₹ 41,250 Per Spot
• Description: Connected TV Ads cater to the growing trend of OTT consumption, offering a targeted approach to reach audiences on large screens.

Masthead Banner

• Cost: ₹ 50,00,000 Per Campaign
• Description: Masthead Banners command prime real estate on the platform, guaranteeing extensive exposure to the audience.

Custom Squeeze Ups

• Cost: ₹ 60,00,000 Per Package
• Description: Custom Squeeze Ups offer a unique advertising format, allowing brands to captivate the audience with interactive content.

Feature Packages

• Cost: ₹ 5,15,00,000 Per Package
• Description: Feature Packages provide comprehensive advertising solutions, combining multiple ad formats for maximum impact.

Scorecard Partner

• Cost: ₹ 15,00,00,000 Per Package
• Description: Scorecard Partner packages offer exclusive branding opportunities during match analysis, ensuring brand visibility during key moments.

Branded Tabs Package

• Cost: ₹ 10,00,00,000 Per Package
• Description: Branded Tabs Package integrates the brand seamlessly into the user interface, enhancing brand recall and recognition.

Highlights Partner

• Cost: ₹ 15,00,00,000 Per Package
• Description: Highlights Partner packages enable brands to associate with the most exciting moments of the match, capturing audience attention.

PPL Partner Packages

• Cost: ₹ 6,00,00,000 Per Package
• Description: PPL Partner Packages offer tailored solutions for product placement and brand integration, ensuring contextual relevance.

SpotBuys Package

• Cost: ₹ 7,15,000 Per Package
• Description: Spot Buys Package provides flexibility and affordability, allowing brands to target specific audience segments with precision.

VOD Package

• Cost: ₹ 1,75,00,000 Per Package
• Description: VOD Package enables brands to reach audiences on-demand, ensuring consistent visibility beyond live matches.

CTV+HHWeb on Language Feed

• Cost: ₹ 16,250 Per Spot
• Description: CTV+HHWeb on Language Feed offers targeted advertising options based on language preferences, maximizing relevance and impact.

Why Advertise During IPL 2024 on Jio Cinema?

In IPL 2024, Jio Cinema emerges as a powerhouse of advertising opportunities, with unmatched reach and engagement. Here’s why advertisers should capitalize on this platform:

• Low barrier to entry: IPL 2024 Advertising offers affordable packages, allowing brands of all sizes to participate and reap the benefits of cricket frenzy.
• Flexible Targeting: With advanced targeting options, advertisers can reach their desired audience segments with precision, ensuring maximum ROI.
• Brand association with IPL: Associating with IPL enhances brand credibility and visibility, tapping into the emotional connection that viewers have with the league.

Features of IPL 2024 on Jio Cinema

Geographical Barriers

IPL 2024 breaks geographical barriers, reaching millions of viewers across the globe through Jio Cinema, thereby providing brands with a global platform for exposure.

Multilingual Coverage

With coverage in 11 languages, IPL 2024 on Jio Cinema caters to diverse audiences, allowing advertisers to connect with viewers in their preferred language, enhancing message resonance.

Increased Watch Time

IPL 2024 boasts higher watch time per match compared to previous seasons, indicating heightened viewer engagement and attentiveness, providing advertisers with extended exposure opportunities.

IPL 2024 Advertising Strategies on Jio Cinema

Geo-Targeting

By leveraging geo-targeting capabilities, advertisers can tailor their ads based on location, ensuring relevance and resonance with local audiences.

Language Targeting

Language targeting enables advertisers to reach audiences based on linguistic preferences, facilitating effective communication and message delivery.

Product/Brand Integration

Integrating products or brands seamlessly into IPL 2024 broadcasts enhances brand visibility and recall, fostering organic engagement with the audience.

New Features in Jio Cinema IPL 2024

Introduction to Hype Mode

Hype Mode revolutionizes the viewing experience, offering immersive features such as real-time match rewinds and multi-angle camera views, enriching the audience’s engagement with the content.

Benefits of Hype Mode

Hype Mode enhances viewer interaction and satisfaction, providing unprecedented control over the viewing experience, thereby fostering deeper engagement and brand immersion.

Usage of Hype Mode

Viewers can activate Hype Mode during live matches, accessing a plethora of features that amplify the excitement and enjoyment of the game, enhancing brand association and recall.

Advertising Rates and Packages

IPL 2024 Advertising on Jio Cinema offers competitive rates and diverse packages to suit varying advertising needs and budgets, ensuring optimal exposure and impact for brands.

Standard Rates

Standard rates for IPL 2024 advertising on Jio Cinema vary depending on the ad format, duration, and targeting parameters, providing advertisers with flexibility and choice.

Discounted Rates

Discounted rates are available for bulk or long-term commitments, offering cost-effective solutions for brands looking to maximize their advertising impact and ROI.

Advertising Agency Assistance

Advertising agencies like Mediavox provide expert guidance and support in planning, executing, and optimizing IPL 2024 ad campaigns on Jio Cinema, ensuring maximum effectiveness and efficiency.

Contact Information

For further inquiries or to book your ad slot, please contact us at: +91 70097 66825

*Rates are Subject to Change with inventory and dates.